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Narrative consulting for creators, founders, and teams.
Story as Strategy
Shape your story, and make people feel it.
Helping creators, founders, and teams turn ideas into narratives that move audiences and unite organizations. Through clear frameworks and emotional precision, I help you transform vision into impact.
Includes a free two-page guide: The Three Hidden Stakes Behind Every Story That Sticks.
Experience building stories and messages that resonate across global creative and tech platforms.
About Me
Over the past 15 years, I’ve worked with international companies, creative entrepreneurs, and emerging talent, helping people bring their stories to life across film, television, digital, and live platforms. My experience includes work with Disney, Hulu, Google, and YouTube.
I know how overwhelming it can feel to have big ideas but not know where to begin. That’s where I come in.
Whether you’re developing a story, shaping a brand, or defining your message, I’ll help you uncover what truly matters and bring it to life with clarity, structure, and emotional resonance. My approach is conversational, strategic, and warm, helping you leave each session with sharper focus and a renewed sense of purpose.
What is The Story Architecture System™
A new way to design story.
The Story Architecture System™ is a framework for creators, founders, and teams to build stories that move people and stand the test of time. It bridges emotion and structure so your ideas connect with clarity, purpose, and depth.
Built for the real world.
Trusted by professionals across creative, tech, and leadership spaces, this framework brings precision to what has always felt instinctual, turning story into your most strategic advantage.
The foundation.
Every great story rests on three hidden layers: external stakes that drive action, internal conflict that reveals truth, and the philosophical question that gives meaning. Together, they form the emotional architecture that makes stories unforgettable.
Every story has architecture. The difference is whether you see it or not.
What you'll learn.
How to define your core idea, build a clear emotional structure, and express your message with precision and resonance across story, brand, and leadership communication.
How it works.
Each experience guides you through the system step by step, helping you uncover the truth within your story, shape it with structure, and bring it to life through intentional design.
Who it's for.
Creators, founders, and teams who want to communicate with emotional clarity and transform how their stories connect.
Result.
A repeatable system that turns instinct into strategy and gives your story the structure to move people every time.
Choose Your Path
Each experience delivers the same core framework, refined for your story, brand, or team.
Spark Series | $795
For Creators
Clarity in a Single Session
A focused one-hour experience that helps you see your story, message, or brand through a new lens. Learn the key principles behind stories that stick, and leave with a framework you can apply immediately.
Best for individuals or creatives seeking direction and momentum.
Builder Series | $2,495
For Founders
From Story to Strategy
Two guided sessions using The Story Architecture System™ to clarify your message, strengthen audience connection, and translate story principles into meaningful, lasting brand or business growth.
Ideal for entrepreneurs, thought leaders, and creators shaping a clear, resonant narrative for impact.
Signature Series | $4,995
For Teams & Organizations
The Story Architecture System™
Complete Experience
A three-part engagement built around The Story Architecture System™, designed for teams and leaders who want to unify vision, purpose, and communication. Learn to use story to align strategy, engage audiences, and lead with clarity.
Perfect for businesses and creative teams ready to scale their narrative from insight to execution.
Every session is virtual by design. Focused, personal, and built for creative flow.
Why SparkLite Labs
What makes The Story Architecture System™ distinct.
Emotional Clarity
Define the central idea that anchors every great story and communicates with precision and intent.
Narrative Craft
Apply frameworks shaped inside Disney, Hulu, Google, and YouTube, structures proven to strengthen ideas, align teams, and sustain emotion through execution.
Connection Over Performance
Substance over spectacle. Stories that resonate, influence decisions, and endure.
Everything is built to create clarity, alignment, and momentum without noise or excess.
All sessions are delivered live, virtually. Designed for creative focus, wherever you are in the world.
What professionals say after discovering the The Story Architecture System™
Feedback is anonymized and titles generalized to protect client confidentiality.
Founder, Tech Startup
“Our pitch used to feel scattered. After working through the framework I can finally connect the emotion of what we do with the logic of how we do it. Investors noticed immediately.”
Chief Marketing Officer, Consumer Brand
“I’ve worked with many consultants. What stood out here was precision. This isn’t abstract inspiration. It’s a clear, repeatable process that builds confidence and direction.”
Founder, Creative Studio
“I walked in with a jumble of ideas and walked out with a structured story that felt powerful and real. I can finally see the architecture of my own vision.”
VP of Brand Strategy, Global Media Company
“I spent years trying to explain what our brand stands for. In one session I finally saw the structure behind our story and could communicate it clearly to the team.”
Director of Operations, Marketing Agency
“I thought storytelling was reserved for creatives. Now it is part of how I lead. The clarity from this work changed how I motivate my team.”
Creative Entrepreneur, Los Angeles
“This session unlocked language that had been buried in my head for years. For the first time my brand voice feels alive and aligned with who I am.”
VP of Marketing, Global Tech Brand
“Every company talks about clarity and purpose. This is the first framework that actually delivered it. We know exactly what we stand for and how to express it.”
Entrepreneur, Independent Creator
“I left the session feeling lighter. What had felt overwhelming finally made sense. The process gave me not just structure but renewed belief in what I am building.”
Ready to Ignite Your Next Chapter?
The SparkLite Process
Every engagement follows a clear structure. The Story Architecture System™ turns creative complexity into clarity, giving you a precise framework to move from concept to communication.
Discover
Identify the foundational principles that anchor story. This stage sets clarity of purpose and alignment of message.
Design
Apply structured frameworks from The Story Architecture System™ to organize ideas, shape narrative flow, and strengthen emotional resonance.
Deliver
Translate story into action. Achieve clarity in communication, unity in vision, and direction that lasts.
A disciplined framework for clarity and progress that endures across every story, brand, and vision.
Fuel What Comes Next
Connect
Book a free 15-minute Story Discovery Call
Explore
Talk through where you are, what you’re building, and what’s taking shape.
Begin
Choose your path and start your story journey
Let’s talk about your voice, your ideas, and what’s next. No pressure. Just purpose, clarity, and the start of something meaningful.
Stay Connected
Follow for creative insights, clear frameworks, and small sparks of clarity to fuel your story.